When we think PPC or Pay Per Click Ads, there primarily three platforms that come to mind, Google Ads, Bing Ads, and Facebook.
While Facebook is more of a competitor in Display ads market and is limited to Facebook, Instagram and Facebooks other partner Networks. Bing and Google, on the other hand, are the two major Search and Display ad markets.
Comparing Bing and Google wouldn’t really be a fair game as professional advertisers view the two as compliments and not competitors. However, there are advantages to both networks.
Here are 3 reasons or rather areas where Bing Ads are superior to Google.
1. Audience Maturity: Bing Ads
Depending on campaign, target demographic and product a need for a more mature audience can be vital to the success of the ad.
Bing now is claiming 34% of the desktop search engine market share worldwide.
So what does this mean?
According to studies, individuals using desktop are typically falling in the age group of 30–60 years.
It is also reported that individuals in that age group on Bing have a higher household income. ($70,000+)
For Campaigns that are targeting individuals with higher income bracket, Bing is clearly superior and more cost-effective.
2. Cost of Ads: Bing vs Google
Now Bing is not the largest network out there, although it does incorporate three search engines. (Yahoo, AOL, and Bing) On the contrary, it is very cost-effective and does require a smaller budget than Google for successful campaign execution.
The reason for this is the lack of keyword competition.