When we think PPC or Pay Per Click Ads, there primarily three platforms that come to mind, Google Ads, Bing Ads, and Facebook.

 

Comparing Bing and Google wouldn’t really be a fair game as professional advertisers view the two as compliments and not competitors. However, there are advantages to both networks.

Here are 3 reasons or rather areas where Bing Ads are superior to Google.

1. Audience Maturity: Bing Ads

Bing now is claiming 34% of the desktop search engine market share worldwide.

So what does this mean?

It is also reported that individuals in that age group on Bing have a higher household income. ($70,000+)

For Campaigns that are targeting individuals with higher income bracket, Bing is clearly superior and more cost-effective.

Earn $100 in search advertising when you spend $25 in Bing Ads.* With one ad buy through Bing Ads, your business can connect with millions of searchers on the Bing Network.

2. Cost of Ads: Bing vs Google

The reason for this is the lack of keyword competition.

Learn More: How to use Google Analytics to increase your website traffic